Sustainability
Practices at TexWorld
Andrew
Wilson
We recently as a class had the opportunity to attend
TexWorld, a colossal textile sourcing and production trade show at the Javits
Center. I found it interesting how the whole show was broken up into two
different parts. In one room were the informational presentations, which
included booths showcasing anything from 3D printing technology that created
sustainable printed textiles, to tech fabric technologies of the future. The
massive trend forecasting display was one of the centerpieces of the show.
We had the opportunity to hear from the art directors of the
show, Gregory and Louis. They explained to us how industry trends and current
events are actually mutually dependent. Gregory and Louis were also able to
touch on sustainability and how it relates to trend forecasting. One piece that
really resonated with was when they discussed how sustainability is simply
being widely used as a marketing tool, and that it is important to investigate
whether or not sustainability is actually being practiced. They explained that
when you are browsing sustainable sourcing options when manufacturing and
buying textiles, that the most important thing to consider is the human
element.
While browsing the selection of textiles available for
purchase was interesting, I found the presentations more engaging. My favorite
was a booth that I visited was Heisel. Heisel specializes in 3D printing
wearable textiles made from different sustainable materials. The representative
explained that 3D printing textiles cuts down the sourcing, manufacturing, and
sometimes transportation stages of the product lifecycle making it a much more
sustainable method of textile production.
A 3D printed garment on display courtesy of Heisel. |
Andrew- Great post, I really like how you explain the show and also how you discuss that Louis and Gregory mentioned that: "...sustainability is simply being widely used as a marketing tool." YES< you are right and as we discussed in class, this is called greenwashing! Thank you for bringing this up!
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