The fashion
industry has grown to become a main contributing industry to the global economy
as decades have passed. Traditionally we have measured the health of a country
through the GDP, or Gross Domestic Product. While GDP does take into account
the productivity within a country, that includes retailing, manufacturing, and
trade within the fashion industry, it does not consider well being (Robertson,
2017). For example, China is a large producer of clothing, shoes, and
accessories for many large fashion retailers. Although manufacturing in the
fashion industry has generated the second largest GDP in the world, the country
is suffering environmentally (Bajpai, 2017). No matter how damaged the
infrastructure and environment of a country becomes, the GDP still has the
potential to increase. If there is a chemical spill at a Chinese production
factory, their GDP increases as defensive expenditures are being used to clean
up the area. While the activity within an economy can help improve the lives of
its participants, the quality of life has not increased as the world’s GDP has
increased. Many parts of our global economy rely heavily on trading fashion
goods and the outsourcing of production, however this economic activity does
not consider the damages being inflicted on the planet or its people in the
process.
Many people have the wrong concept that sustainability can growth, the fake believe that our natural resources can last forever, this means that once petroleum is over there is no way to restock it, however, sustainable development offers a more realistic point of view that does not require of quantitative growth. Sustainable development refers to an increase of quality in consumption or production improving our well-being. This approach not only benefits human life but also the health of our environment, in economic terms, “we are meant to life from nature’s income rather than consuming its capital”. Natural capital can’t be
replaced with by human-made capital and technology won’t substitute our most precious and limited resources, those are the believes that need to be broken. While we can give monetary value to clothes, machinery, materials and services extracted from earth, there is no value for natural resources as we can’t give a price to a forest or an ocean full of diverse living systems. This is what Strong sustainability stands up for, the fact that human and natural capital are not interchangeable, natural resources are greater than any technology and they can’t be replaced. In order to have a better future we need to learn to preserve and improve, instead of consume and replace our main resources.
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