Conscious fashion was this years theme at the NY Women's September Market. Held at the Javits Center in New York between September 15 to September 17, fashion brands showcased sustainably made pieces in this season’s show to support a conscious campaign and collaboration with the United Nation. On September 17, arriving at the Javits Center at around 11:40 went surprisingly smooth. Despite it seeming as though the place was crowded with people from a distance, it was not difficult nor did it take too much time getting from place to place. There were many employees offering people help looking for things and it made the atmosphere reassuring. Considering how tall the inside of the building looks and the big dramatic beautiful nature themed decorations, there was a high chance of getting lost in there. However, the booths were perfectly placed together and the overall nature vibe from the decorations were very relaxing.
Many sustainable brands at the show had very unique pieces that would probably confuse many consumers that are unaware of sustainability in fashion. One brand located on level 1 in booth 1030 at the show, part of Coterie, was Amur, with a satisfactory amount of pieces that looked so different due to its many unique floral patterns and various ruffles incorporated into their distinct looking long skirts, crop tops, maxi dresses and more. Amur is a clothing brand based in NYC following the concept of making beautiful fashion without the expense of the planet. Once speaking to the two ladies working the booth, ways of how the brand follows through with their belief to protect the planet came to light. From the cellulosic fabrics the company uses like organic cotton, or using post consumer waste like plastic bottles from the ocean, it made the clothes much more exciting knowing that many of the piece existed as something else before. Furthermore, Amur’s fabrics consists of natural fibers, cellulosic fibers and regenerative fibers. Natural fibers involve silk, cotton, hemp, etc., these fabrics make clothing very breathable. Other pros to using materials like hemp is the added benefit of having an antibacterial properties. Cellulosic fibers consist of materials like cupro which are made from cotton linter which normally gets thrown out but instead Amur chooses to find a use for it. Lastly regenerated fibers are fabrics made from waste like plastic in the oceans and landfills. Amur’s sources of fabrics suggests how the brand is strongly structured under sustainable goals.
It’s important that other companies look upto brands like Amur who are determined to make fashion consciously. The september 2018 Coterie show collabed with the UN to show fashion support towards sustainability. Many more people are becoming aware that the planet needs sustainable development. The planet needs to figure out how to “...increase quality without a quantitative growth in consumption/production.” (Robertson 51) before it’s to late and reaches an extent where resources are completely used up. People must first understand the paradigm of the current consumer-product manufacturing system in order to avoid any more externalities like the harmful gases/chemicals that many factories release during the production process that would harm the beautiful planet.
Many sustainable brands at the show had very unique pieces that would probably confuse many consumers that are unaware of sustainability in fashion. One brand located on level 1 in booth 1030 at the show, part of Coterie, was Amur, with a satisfactory amount of pieces that looked so different due to its many unique floral patterns and various ruffles incorporated into their distinct looking long skirts, crop tops, maxi dresses and more. Amur is a clothing brand based in NYC following the concept of making beautiful fashion without the expense of the planet. Once speaking to the two ladies working the booth, ways of how the brand follows through with their belief to protect the planet came to light. From the cellulosic fabrics the company uses like organic cotton, or using post consumer waste like plastic bottles from the ocean, it made the clothes much more exciting knowing that many of the piece existed as something else before. Furthermore, Amur’s fabrics consists of natural fibers, cellulosic fibers and regenerative fibers. Natural fibers involve silk, cotton, hemp, etc., these fabrics make clothing very breathable. Other pros to using materials like hemp is the added benefit of having an antibacterial properties. Cellulosic fibers consist of materials like cupro which are made from cotton linter which normally gets thrown out but instead Amur chooses to find a use for it. Lastly regenerated fibers are fabrics made from waste like plastic in the oceans and landfills. Amur’s sources of fabrics suggests how the brand is strongly structured under sustainable goals.
It’s important that other companies look upto brands like Amur who are determined to make fashion consciously. The september 2018 Coterie show collabed with the UN to show fashion support towards sustainability. Many more people are becoming aware that the planet needs sustainable development. The planet needs to figure out how to “...increase quality without a quantitative growth in consumption/production.” (Robertson 51) before it’s to late and reaches an extent where resources are completely used up. People must first understand the paradigm of the current consumer-product manufacturing system in order to avoid any more externalities like the harmful gases/chemicals that many factories release during the production process that would harm the beautiful planet.
Sources:
Sustainability Principles and Practices, 2nd Edition by Margaret Robertson
Picture sources:
Taken by Yazil Ramos
Really well written and informative about the brand Amur and the fibres they use in their garments! I learnt Cupro is made from cotton linter, which is usually a waste product.
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