Coterie Show // Mar Y Sol by Kirraly Antcliff

Walking through the revolving doors, into the Jacob Javits Centre felt like taking a step into a futuristic world. Staring up at the overcast sky through the transparent glass high ceiling, indoors but still exposed to the outside elements. 

Arriving at the New York Women’s September Market for Spring/Summer 2019 on the last day, Monday 17thSeptember. This three-day event showcases in-demand women’s brands and designers. In 2018, Coterie teamed up with the United Nations to further advocate the “UN’s Sustainable Development Goals Conscious Fashion Campaign”. There are 17 goals that make up the UN campaign, with the 17thbeing “partnerships for goals”. The UN and Coterie collaboration brought together 15 brands that are making conscious decisions to improve the fashion industry for people and the planet. 
Making my way, along row after row of stalls, filled with a diverse array of products, trends and new ideas for upcoming seasons. Mar Y Sol, situated on a corner immediately catching my eye through colour and texture. An accessories brand offering hats and bags in a wide variety of styles. Mar Y Sol is a brand built on strong values with business practices that look to the future just as much as the present. The simple white backdrop allowed the products hanging in rows along the wall to stand out in an array of natural and bold colours. 


Using renewable and responsibly sourced natural materials such as sisal, sea grass and raffia. These natural fibres are from plants found in Madagascar, where Mar Y Sol manufactures their products. The use of natural fibres is a positive step towards reducing fabrics of concern such as polyester which is made using oil and chemicals that leach toxins into our earth. Sisal is a fibre with many positive attributes for the environment as it doesn’t require water, grows fast and is entirely biodegradable. Sisal also spreads a complex root system, decreasing soil erosion where it grows.

Mar Y Sol considers all aspects of the triple bottom line. Socially, they employ local Madagascan artisans, majority of which are women to produce their woven bags, totes, clutches and hats. Fair trade relationships have been established to provide the employees with an equitable environment.

Sold on Shopbop, The Little Market, Amazon and Banana Republic. Mar Y Sol has created a world-wide market, exposing the traditional artisan work of communities in Madagascar, with a minimal impact on the planet and people. 

Leaving the event feeling inspired and encouraged that there is hope for the future of the fashion industry.


 Mar Y Sol, NY Womens Trade Show Stall, 2018 

Comments

  1. Kirraly- I really like the way you describe walking into the Javits Center! Nice language! Your introduction to MarYSol is wonderful from the responsibly-sourced raw materials to the benefits of hardy Sisal to their fair trade practices... you expose us to so many fab reasons that are MarYSol. I am left feeling as inspired from your post, as you left the Javits center. Nice work!

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  2. It’s very important that many more companies follow Mar Y Sols concious actions towards fashion. Using fabrics made out of plants like Sisal is extremely sustainable considering the plant requires no use of water. Imagine how sustainably the planet could be living if more brands payed attention to details like fabrics and how they’re made. Big companies could then avoid releasing toxins and chemicals that are hurting the planet.

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