
With this
program, they have made strides towards creating several national monuments.
These monuments include Bears Ears National Monument in Utah and Basin and
Range and Gold Butte National Monuments in Nevada. Climbers, hikers, hunters,
and anglers all agree that public lands are a critical part of our national
heritage and these lands belong to not only us but to future generations as
well. Patagonia is also part of the 1%
for the planet organization. This is a global organization that connects
dollars and doers to accelerate smart environmental giving.
Patagonia also
has established a material research and innovation team. This team consists of
26 people and four key areas of focus. These four key areas of focus are
seasonal development, advanced development, product responsibility and impact
and color, and quality. Due to this
material research team, Patagonia has identified raw materials that have
reduced environmental impacts. Some of these raw materials include organic
cotton, recycled cotton/ polyester/ nylon/ cashmere, hemp, FSC natural rubber,
and RWS & recycled wool. Patagonia
has been using organic cotton since 1996, organic cotton was 1% and has stayed
the same percentage of global cotton production ever since. Due to this
transition, they have researched the environmental benefits of organic
materials, 46% has reduced global warming potential, 26% reduced soil erosion,
and 91% reduced water consumption from groundwater or surface water. The social
benefits of this would be reduced exposure to pesticides and chemicals, and the
opportunity to improve market models and increase farmer revenue.
Learning
about the attributes and advancements that Patagonia has put forth their
company and this environment makes me believe in the future of the environment.
Hearing Elissa and Sarah speak so highly of their company proves to me what
hard work can do. This motivation and determination give me the aspiration to
think of if I had a company these would be the steps I would take towards
bettering the environment and my company. I really enjoyed listening to the
discussion about the environmental research and innovation team. I think this
was one of the most knowledgeable facts of information I've heard about any
brand. They are making a true effort to understand the organic raw material
process and how using those materials will slowing put a positive environmental
footprint of the world.
Great piece Maria! I really like how you start out with the what/when/wheres, you’d do so great in editorial! You truly summarize loads of what Elissa Foster and Sarah Hayes presented. You are right that Patagonia is truly putting a positive environmental footprint on the world!
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