At the sustainable fashion forum in L.A. on October fourth, a few sustainable companies discussed sustainability trends and practises growing in the fashion industry. One of these companies, known as Reformation had their director Carrie Freeman and the VP of operations and sustainability Kathleen Talbot speak on the brands mission to minimize environmental impact as much as possible.
To start off, the speakers discussed how reformation is moving away from fast fashion and the enormous waste its causing. Reformation has limited releases on a weekly basis which limits waste because a smaller amount of the product is being produced. Also, they follow a method of designing with what is on hand rather than using up new materials. Two-thirds of sustainability is the raw material stage therefore brands should be using raw in their products. Brands should be aware of what fibers they use and how it can impact the world as well. Reformations fibers are based on social and environmental impacts such as water input, energy input, land use, greenhouse gas emissions, human and Eco toxicity, and commercial liability. Fibers have the power to either negatively or positively impact their environment therefore companies should be careful with what they use and how they use it.
Reformation supports sustainability several different ways. The brands sustainable operations include compost programs for organic waste and fabric recycling programs for cutting straps. These types of programs allow for the advancing of sustainability in the fashion industry. They are functionally forty-five percent better than conventional fashion (carbon footprint), 80% better on water and fifty percent better in material waste based on this years trends. However, the brand does face difficulties when attempting to create a complete sustainable brand. The swim and active wear selection within the brand requires stretchy fabrics and reformation strives to use less than ten percent of this due to its reliance on plastic. As a solution, the company chooses to collaborate with brands following similar beliefs such as the Girlfriend Collective who sustainably creates Reformations active wear. The company continues looking for the best methods to help grow sustainable practises in the fashion industry and is hopeful that more solutions will be generated as the world progresses towards a sustainable future for a better world.
Comments
Post a Comment
Thank you!